While most Americans were focused on the 2024 election, the Trump family quietly built a crypto empire worth billions. World Liberty Financial, launched in fall 2023, now stands as the crown jewel of this digital dynasty with its WLFI token valued at approximately $3 billion in supply.
The Trumps built a billion-dollar crypto empire while America was distracted by election drama.
But trouble’s brewing in crypto paradise. The company has suddenly shown its key executives the door. Zak Folkman and Chase Herro, who handled day-to-day operations, are out. Just like that. These long-time crypto veterans who helped build the empire? Gone.
The real power was always with the Trump sons anyway. Donald Jr. and Eric Trump maintained “intimate involvement” in key decisions from the start. Now they’re taking even more control. Typical.
This isn’t just some small-time operation. World Liberty’s stablecoin USD1 was used by a UAE firm for a massive $2 billion Binance investment. That’s serious money, folks.
The Trump crypto universe extends far beyond this single venture. Trump Media & Technology Group, originally created for Truth Social, evolved into a Bitcoin holding company.
They’ve also absorbed mining operations from Hut 8 under the “American Bitcoin” brand, overseen by Eric Trump himself.
Let’s not forget where it all started: Trump NFTs in December 2022. Since then, they’ve added a personal memecoin with a market cap exceeding $1 billion. Bill Zanker, a presidential confidante, runs that show.
The family reportedly earned $800 million from their crypto ventures in 2025 alone. Not bad for a side hustle.
These ventures maintain individual autonomy while coordinating strategically. Smart move. Spread the risk across mining, trading, and financial services.
With executives now out, questions remain about the future direction of World Liberty Financial. Financial experts like Jeff John Roberts from Fortune have questioned the rapid growth and management changes. The Trumps are focusing heavily on Bitcoin’s market dominance of approximately 62.7% as their primary investment strategy. American Bitcoin continues to benefit from the Trump family’s branding and widespread recognition in the crypto mining sector. But one thing’s clear – the Trump family grip on their crypto empire is tightening. Money talks. And in crypto, it sometimes shouts.
