While the Trump family continues to expand its crypto empire, their latest venture has taken a significant leap into the lending world. World Liberty Financial just launched a lending and borrowing platform for their USD1 stablecoin through the Dolomite protocol. Users can now lend and borrow USD1, WLFI governance tokens, Ether, tokenized Bitcoin, USDC, and USDT. Not a bad spread for a company that’s already raked in billions.
The USD1 stablecoin has reached $3.4 billion in circulation since its March 2025 launch. This rapid growth coincides with the largest quarterly expansion in stablecoin history during the third quarter of 2025. Pretty impressive growth. The token has evolved beyond just a store of value, with Binance contributing to its issuance and listing additional trading pairs. Remember when Abu Dhabi firm MGX used $2 billion in USD1 to purchase a Binance stake? That’s the kind of move that gets attention in crypto circles.
The project’s Trump connection is impossible to ignore. The former-turned-current President and his sons are listed as co-founders, with the family earning a cool $800 million from crypto in 2025 alone. A staggering $463 million came just from WLFI token sales. Nice work if you can get it.
Day-to-day operations fall to crypto natives like co-founder Zach Folkman and CEO Zach Witkoff, both with serious crypto credentials. Folkman’s experience with flash loan hacks at Dough Finance has likely informed World Liberty’s security approach. They’re not sitting still, either. Plans include adding more collateral types, potentially including tokenized real estate linked to Trump Organization properties. Convenient.
World Liberty isn’t stopping at lending. They applied for a national trust bank charter on January 7, which would enable internal USD1 issuance and custody. There’s also a mobile app and debit card planned for 2026, complete with loyalty points. Their stablecoin strategy aligns with market trends, as collateral-backed stablecoins offer greater stability than algorithmic alternatives.
With DeFi loans reaching $41 billion by Q3 2025, World Liberty is betting big on the lending market. The WLFI token has recovered 86% from its October low. Critics point to conflicts from Trump’s crypto profits, but the money keeps rolling in. Welcome to the new financial frontier.
