Donald Trump — once a skeptic who couldn’t be bothered with crypto — stood at a Monday news conference and declared himself “a big crypto guy.” Bold words from someone who used to side-eye digital assets. But here’s the thing: the market actually listened. Bitcoin, which had been flirting dangerously close to $60,000, bounced back to $63,853.85, up 1.8% on the day. A few words, a big swing.
The timing was interesting. Bitcoin had been sliding after Strategy unloaded $216 million worth of bitcoin in late June and early July 2026. That’s the same company that once swore it would never sell. Its “never sell” pledge is now officially dead.
Strategy still holds 843,775 bitcoin, worth roughly $52.1 billion, but their average cost sits at $75,476 per coin. They’re underwater. So the market needed good news. Trump delivered it, accidentally or not.
His pivot to crypto isn’t just talk. Trump reportedly earned over $1.4 billion in crypto income in 2025. That’s not a typo. His $TRUMP meme coin, launched just before taking office, generated $635 million in licensing royalties through a deal with Celebration Coins.
Trump didn’t just talk crypto — he earned $1.4 billion from it in 2025.
World Liberty Financial chipped in more than $500 million. Token sales added another $236 million. His crypto earnings have actually surpassed income from his real estate empire. So yeah, of course he’s a “big crypto guy” now.
The administration has gone all-in on policy too. Trump signed an executive order in March 2025 establishing a Strategic Bitcoin Reserve, stocked with bitcoin seized from criminal and civil proceedings. The government can’t sell what’s in it. Investors looking to build their own holdings can get started by creating an account on a reputable cryptocurrency exchange and funding it via bank transfer or credit card.
He also created a separate U.S. Digital Asset Stockpile, appointed a “crypto czar,” and hosted the first-ever White House crypto summit. The Senate has been moving pro-crypto legislation forward. Trump also signed the GENIUS Act to promote U.S. leadership in digital assets. Liberalized crypto regulation is basically a cornerstone of his presidency.
Not everyone’s thrilled, though. Critics have flagged serious concerns about anonymous buyers using the internet to purchase $TRUMP meme coins and potentially gain access to the president. First Lady Melania Trump and his sons have also launched separate crypto ventures, further deepening the family’s financial entanglement with the industry.
Trump even hosted a dinner for the 220 biggest meme coin holders at his golf club. The conflicts of interest are about as subtle as a billboard.
But subtlety was never really the brand. Trump promised to make America the “crypto capital of the world.” Given that his personal crypto income just topped $1.4 billion, he’s certainly made it work for himself.
