Jack Dorsey posted a cryptic link on April 3, 2026, and the Bitcoin community lost its mind. Just a URL. No explanation. Classic Dorsey. The link pointed to btc.day, a countdown timer ticking toward April 6. That was enough to send people spiraling.
Classic Dorsey: one cryptic link, zero context, and the entire Bitcoin community in a tailspin.
What it turned out to be was Block‘s “Bitcoin Day” — a five-day campaign running April 6 through 10, 2026, with $1 million in BTC up for grabs. The tagline: “The Faucet Is Back.” That’s not random nostalgia. It’s a direct nod to Gavin Andresen‘s original Bitcoin faucet from 2010, which handed out 5 BTC per CAPTCHA when Bitcoin was basically Monopoly money.
Andresen distributed 19,700 BTC total. That stash is worth billions today. Block is reviving the concept 16 years later, just with fewer BTC and a lot more corporate infrastructure.
The reward structure is straightforward. Buy $10 or more in BTC on Cash App and get $5 back in BTC. Spend Bitcoin at a Square merchant and earn $25. Withdraw to a Bitkey self-custody wallet and collect $50. Max out all three and you’re walking away with $80 in BTC. Rewards hit Cash App balances instantly.
There are rules, obviously. US residents only, 18 or older, verified Cash App account required. KYC is non-negotiable. New York residents get cut out of the spend and withdraw rewards, which is very on-brand for New York’s regulatory environment. The pool closes early if the $1 million runs out before April 10.
Block isn’t exactly hurting. The company holds 8,883 BTC worth roughly $616 million, acquired at an average cost of $32,939 per coin. That’s a 102.92% gain sitting on the books. They rank 14th among public companies holding Bitcoin. Block currently ranks as the 14th-largest public company in Bitcoin holdings, underscoring just how seriously Jack Dorsey’s outfit has committed to the asset.
The campaign ties together Cash App, Square, and Bitkey into one loop — buy, spend, self-custody. That’s clearly the point. Block wants people moving through its ecosystem, not just holding coins on an exchange. To further protect assets within that ecosystem, Block encourages users to implement multifactor authentication on all connected accounts as a baseline security measure. The promotion launched amid Bitcoin trading near $67,000, with market sentiment registering “Extreme Fear” on the Fear and Greed Index. Whether $80 is enough to change behavior is another question entirely.
